(864) 855-4333

The goal of Classic Jewelers has always been to offer a full service store with classic designs and the ability to do everything the retail jewelry business has to offer. Classic Jewelers prides themselves in being the ultimate in custom service, fast turnaround at very reasonable prices, low pressure sales and a friendly atmosphere.


Dean is a hands on owner who enjoys making his customers comfortable and believes in service after the sale with free cleaning, inspection & polishing to keep everything you buy at Classic Jewelers looking like new for a lifetime, at no cost to the customer.


The most important aspect of Classic Jewelers is their ability to purchase diamonds directly from diamond cutters in Antwerp & Israel while not purchasing from wholesalers, who mark up their product. This ability allows Classic Jewelers to compete pricewise with anyone in the industry.


Dean knows the industry from the ground up and has purchased and graded tens of millions of dollars’ worth of diamonds and has as much experience dealing with diamonds as anyone in the Upstate.

Deans Pledge


"I will spend as much time as necessary to educate you in the sometimes confusing aspects of buying a diamond, but truthfully, I can make it very easy and comfortable."

We also offer appraisals and repairs on site.  

All of our work is done in-house and guaranteed!

On Site Repairs

At Classic Jewelers, we can take your design, or work with you, to design a unique and personal piece of jewelry that will certainly become a family heirloom. Classic Jewelers imports diamonds directly from the cutters, which translates into great savings for our customers.

About Classic Jewelers

Dean Morgan

Dean graduated from Georgia Southern University in Statesboro in 1977. Upon graduating, Dean attended the Jewelers Institute of America excelling in jewelry design, manufacturing & diamond setting.


In 1979, Dean moved to Easley, SC and opened Turner's Jewelers in the Historic Downtown area. Dean and his family operated 4 Turner's Jewelers stores until September 2000, when he opened Classic Jewelers.

Meet the Owner